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| Leigh Marchant | |
Leigh Marchant is joining Hachette Book Group as senior v-p, chief marketing officer, effective September 23. She was most recently senior v-p, director of marketing and strategy and engagement for Random House Group. Before that, she was associate director of marketing, trade paperbacks for Random House/Spiegel & Grau/Ballantine Bantam Dell, and earlier held marketing positions at Barnes & Noble, Oxford University Press, and Perseus Books. Marchant fills the position held by Wibke Grutjen, who left the company to become senior v-p, global chief marketing and communications officer for Simon & Schuster.
At Hachette, Marchant will lead HBG's marketing strategy team, which works across 40 imprints to implement "data-driven marketing strategies and execute effective campaigns, utilizing the most advanced technology across web, e-mail, and social media," the company said. She will also collaborate closely with the sales team and publishing groups, with marketing specialists, and with international marketing teams at Hachette Livre.
Hachette Book Group deputy CEO Richard Kitson said that the marketing strategy team is "already a high achieving team, and Leigh's amazing experience and ambitious plans will help to turbo charge our marketing activities. I am very much looking forward to welcoming Leigh to HBG and can't wait to see how she helps us to drive our mission to make it easy for everyone to discover new worlds of ideas, learning, entertainment, and opportunity."
Marchant said, "I'm excited to join Hachette at this pivotal moment for the company and for the publishing industry. I look forward to sharing my experience in marketing and joining the team to bring their remarkable list of books to readers everywhere."