George Tattersfield is joining Hachette Book Group as v-p of sales operations, a newly created position, effective September 30. He was most recently client director at W.W. Norton & Company, where he expanded the client base.
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| George Tattersfield | |
Before that, Tattersfield was at Ingram for 18 years, where he played a key role in several initiatives, including the development of the guaranteed availability program to capture lost sales through print on demand services. He was also instrumental in establishing the publisher fulfillment program, which ensured seamless order fulfillment by partnering with publishers during the pandemic.
Hachette said Tattersfield has "a strong track record of innovative leadership and strategic execution" and brings "invaluable experience to team... George will be essential to enhancing the efficiency and effectiveness of the behind-the-scenes systems and processes to better support our books and authors. He will collaborate across the company with HBG's sales, operations, customer service, and warehouse teams to create seamless services for sales and customers. Additionally, he will focus on streamlining sales operations, implementing best practices, and ensuring alignment with HBG's overall business objectives. The creation of this new role is essential in achieving the ongoing objective in freeing up the time of the sales reps to focus on the sale of the book and customers. With George on point for any operational pain points and promoting efficiencies, sales will have the support they need to achieve this."