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| Molly Waxman | |
Molly Waxman has been promoted to v-p, executive director of marketing--adult fiction and nonfiction at Sourcebooks. The company said that she has been "a pivotal force" behind its growth since she joined Sourcebooks in 2020, beginning as the marketing leader for the adult fiction imprints Landmark, Poisoned Pen Press, and Sourcebooks Casablanca. From there she steadily expanded her role to lead marketing efforts for all adult imprints, both fiction and nonfiction. Waxman will continue to oversee the development and execution of Sourcebooks' marketing initiatives, expanding on her approach to drive deeper engagement with readers, amplify authors' voices, and create bigger opportunities for books in the rapidly evolving publishing landscape.
Under Waxman's leadership, Sourcebooks has expanded its marketing strategy into what it calls a "full 360-degree" model with eight points of impact for authors. This approach ensures that every touchpoint--from in-person tours to social media to influencer collaborations--maximizes visibility and reader engagement. In the case of Bloom Books, it results in custom marketing campaigns that deepen relationships with authors, media, influencers, and readers.
Dominique Raccah, publisher and CEO of Sourcebooks, said, "Molly has helped us build a rock-solid marketing team that drives impact for authors, customers, and readers in such exciting ways. I can't wait to see how our marketing strategy continues to evolve as she steps into this new role."