Comedian, author, producer, political commentator, actor, and TV host Trevor Noah will be the official 2024 spokesperson for Indies First, the American Booksellers Association's national campaign of activities and events in support of independent bookstores that takes place on Small Business Saturday, November 30.
"Independent bookstores connect readers to ideas and stories, and they are the rare physical places in our communities where we can connect with each other," he said.
Noah is the author of the bestselling book Born a Crime: Stories from a South African Childhood, which won the 2017 Thurber Prize for American Humor. In addition to his success as a comedian, he was the host of the Emmy Award-winning The Daily Show on Comedy Central. He has served as the Grammy Awards host for four years in a row, and currently hosts What Now? With Trevor Noah, a Spotify original weekly podcast. He also has an Emmy-nominated production company, Day Zero Productions.
In 2018, Noah launched the Trevor Noah Foundation to improve equitable access to quality education for underserved youth in South Africa. His vision is a world where education enables youth to dream, see, and build the impossible.