This past week, Shelf Awareness sent our monthly pre-order e-blast to nearly 875,000 of the country's best book readers. The e-blast went to 873,014 customers of 257 participating independent bookstores.
The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, November 27. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the October pre-order e-blast, see this one from White Oak Books, Vancouver, Wash.
The titles highlighted in the pre-order e-blast were:
Sister Snake by Amanda Lee Koe (Ecco)
Wind & Truth by Brandon Sanderson (Tor)
The Voyage Home by Pat Barker (Doubleday)
Raised by a Serial Killer: Discovering the Truth about My Father by April Balascio (Gallery)
The Last One by Rachel Howzell Hall (Entangled: Red Tower Books)
Rental House by Weike Wang (Riverhead)
Invisible Helix by Keigo Higashino (Minotaur)
Abundant Ever After by Cathy Heller (Simon Element)
Roland Rogers Isn't Dead Yet by Samantha Allen (Zando)
Escaping Peril: A Graphic Novel by Tui T. Sutherland, Mike Holmes (Graphix)
Scarlet Veil Deluxe Limited Edition by Shelby Mahurian (HarperCollins)
