HarperCollins will launch HarperPop, a new imprint focused on licensed publications, popular culture, and trend-driven publishing, in winter 2025.
The imprint will publish new and backlist titles for both children and adults. Brand partners include Dungeons & Dragons, The Elf on a Shelf, FGTeeV, My Little Pony, The Simpsons, Emily the Strange, Squishmallows, gaming company Bethesda, and more.
Dave Linker will serve as editorial director, with Erica Sussman, v-p and publisher at HarperCollins Children's Books, and Carrie Thornton, senior v-p and publisher of Dey Street Books, also overseeing the imprint.
"HarperCollins has long been a leader in developing bestselling books based on the hottest trends, brands, and influencers," said Liate Stehlik, president and publisher of the Morrow Group and HarperCollins Children's Books. "Consolidating the creative energy and marketing expertise of the Children's and Morrow teams in one place will help us better reach--and tap into the passions of--the readers who will devour these books and bring them to a wide and engaged audience."