Maggie Southard Gladstone has been promoted to the newly created role of director of publicity and strategy, fiction and special projects at Simon & Schuster, effective immediately. She was formerly associate director of publicity, and before joining the Simon & Schuster flagship in 2020, she worked at Little, Brown, Knopf, and ICM Partners.
While remaining a title publicist, she will support the flagship's fiction editors by more closely assisting in the positioning and scheduling of their acquisitions; continue to foster and cement relationships with book clubs; and seek out nontraditional channels to increase visibility for our books, such as brand partnerships outside of publishing.
She has worked on celebrity books such as The Answer Is... by Alex Trebek, Comedians in Cars Getting Coffee by Jerry Seinfeld, and Just Add Water by Katie Ledecky, and will collaborate with Stuart Roberts on the flagship's growing special projects initiative. She will help curate the imprint's brand identity, develop and produce original multimedia content, and devise other ways to reimagine and expand the definition of a book publisher.