The Well Red Damsel, a romance bookshop, will host a grand opening celebration on June 21 for the store's bricks-and-mortar location at 6429 W. North Ave. in Wauwatosa, Wis. The festivities will include giveaways, treats, and collaborations with other small businesses.
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| The Well Red Damsel's future home | |
Founder Natasha Meyer, who launched the Well Red Damsel as a pop-up in Milwaukee last year, said the bookstore is "bringing our cozy, curated romance collection to a permanent home. The Well Red Damsel is a woman- and queer-owned bookstore celebrating love in all its forms--from spicy contemporary reads to cozy fantasy."
Meyer, a local entrepreneur and lifelong romance reader, added that the bookshop's mission is to create a welcoming, judgment-free space for romance lovers of all kinds with its curated collection of romance novels and bookish merchandise in a permanent location. Meyer noted that the shop "aims to redefine what it means to be a 'damsel,' not distressed, but empowered. With cozy vibes, community events, and a focus on inclusivity, the store is poised to become a haven for readers and romantics alike."
"Romance readers are often dismissed or judged, but our stories are powerful--they're about hope, connection, and the kind of joy we all deserve. This store is my love letter to the genre and the people who love it," said Meyer.