Shelf Awareness publishes two newsletters, one for general readers and one for people in the book business.
Shelf Awareness for Readers appears Tuesdays and Fridays and helps readers discover the 25 best books of the week, as chosen by booksellers, librarians and other industry experts. We also have news about books and authors, author interviews and more.
Shelf Awareness Pro, which we've been publishing since June 2005, provides booksellers and librarians the information they need to sell and lend books. It appears every business day and is read by people throughout the book industry.
Both newsletters are free. Sign up here.
Who We Are
John Mutter is the co-founder and editor-in-chief of Shelf Awareness. He was the longtime executive editor of bookselling at Publishers Weekly and executive editor of the former PW Daily for Booksellers. He enjoys reading anything funny or mysterious and loves maps, crossword puzzles, running, visiting bookstores, travel and watching Jenn Risko demonstrate the fine art of business.
Jenn Risko is the co-founder and publisher of the Shelf. She has held sales, marketing and management positions during the past 15 years with book publishers such as Rand McNally, Insiders' Guides and National Academies Press. When she isn’t planning parties, cooking with her daughter, or at spin class, you’ll find her on her deck enjoying a drink and hatching her latest plan to take over the universe so she can keep John Mutter in fine wine and calamari.
Matt Baldacci is our director of business development, meaning he's the guy to talk to for anything from planning the best way to use the Shelf to reach your marketing objectives to the craziest, unlikely idea you have to sell books. He has worked as a roofer, bank teller, teacher, social chairman, and publishing executive, with experience at S&S Children's, Simon & Schuster, DK, St. Martin's Press and Scholastic. Matt lives with his wife and children in Summit, N.J., but likes Seattle and visits often. He enjoys paddle tennis, being the bartender, rooting for the Yankees, and spending time with his extended family. In fine Shelf tradition, he’s a New York Giants fan.
Neil Strandberg is our director of technology and operations and brings to Shelf Awareness 25 years of experience in the independent bookselling community, most recently as the American Booksellers Association director of technology, where he was responsible for the e-commerce platform IndieCommerce, digital content partnerships and other tech projects. Neil applies his experience with technology, retail and bookselling to support Shelf Awareness staff and its many projects and is always eager to "talk shop" with booksellers and publishers, when not enjoying the outdoors in the Pacific Northwest with his family.
Marilyn Dahl, editor of Shelf Awareness for Readers, has worked at an independent (University Book Store in Seattle), a wholesaler (Pacific Pipeline) and at Amazon.com. She manages the book reviews, the interviews, and the Maximum Shelf issues. She reads like crazy, usually draped with a cat. It all started while be plied with pinot noir and agreeing to review one mystery a month.
Richard Jobes is our chief financial officer. He holds a bachelors degree in accounting from the University of Nebraska, an MBA from the University of Michigan and was a financial strategist for years in cell phone related businesses. He fell in love with cinema via basement classroom viewings of classics like Persona and The Third Man presented by various U of M film societies. Subsequent searches for complete screenplays led him many times to the cozy and well-stocked Borders bookstore in Ann Arbor--works of Dick Francis, C.S. Lewis and The Far Side collections he found there provided escape and perspective during the travails of graduate school. Richard has a deep pain-and-pleasure obsession with Cornhusker college football and women's college volleyball. He lives in Seattle, near Wide World Books & Maps, and now loves sushi even more than steak.
Chris is the marketing & PR manager for Shelf Awareness. After a stint as a travel writer, Chris took a job as an editor and media liaison for an international travel/lifestyle publisher in New York City. Over the years, he has provided marketing and PR services for various industries, including small publishers and a literary awards program. He lives in Seattle with his wife and two dogs, reads as much as he can (primarily literary fiction), and tries to rock climb.
Robin Lenz has been a bookseller (indie), a librarian, a bookseller (indie, then chain, then indie), did a brief stint at a large publishing house and spent many years as managing editor at Publishers Weekly. She now gets to combine her loves for things geekish and things bookish as managing editor of Shelf Awareness. Besides brightening the newsletter with more illustrations, she copyedits, organizes, scours the Internet for story leads and is our constant presence in the Twitterverse.
Karin Snelson, our children’s and YA editor, who lives in Seattle, has been working in the children's book world for more than 25 years as a bookseller, editor, author and reviewer. Her work as a reviewer (Amazon.com, Booklist, Kirkus Reviews) landed her a spot on the ALA Notable Children's Book Committee for two years and, later, on the 2011 Newbery Medal selection committee. William Steig (Sylvester and the Magic Pebble) is her hero, and she has an immoderate fondness for Edward Gorey’s The Doubtful Guest, Paris, paella and pangolins.
Dave Wheeler, associate editor, joined the Shelf after working for several years as a bookseller, at both The Elliott Bay Book Company and Village Books. He loves peculiar novels and stark poems; he's likely reading one right now with a little nip of bourbon in his glass. When he's not reading he's writing, and his first book of poems is Contingency Plans (T.S. Poetry Press).
Alex Mutter is our associate editor. He profiles booksellers, covers author events and reports on trade shows. His first job was a part-time gig at Watchung Booksellers in Montclair, N.J., and he holds a Bachelor of Arts degree from Sarah Lawrence College with a concentration in Creative Writing. Before joining Shelf Awareness, he interned with Publishing Perspectives as an editorial assistant. He is an avid hiker and traveler. His German is poor, but he tries. When he's not working, he's reading, writing, drinking coffee with abandon and obsessing over the New York Giants. He is an evangelist for Gould's Book of Fish by Richard Flanagan, and True History of the Kelly Gang by Peter Carey.
Robert Gray is a contributing editor and weekly columnist for Shelf Awareness and gives John Mutter much-appreciated breaks. He also teaches a bit and has written for publications ranging from Cimarron Review to Alfred Hitchcock's Mystery Magazine. For 15 years he was a bookseller and buyer at the Northshire Bookstore, but before that he worked as managing editor of Sailboard News, a windsurfing trade magazine based in landlocked Vermont. Learning how to read unpredictable, sometimes hazardous winds and waves proved to be ideal training for understanding the publishing world.
Publishing assistant Kristianne Huntsberger has worn a few hats: writer, teacher, storyteller and bookseller (Elliott Bay Book Co. Pioneer Square alum). Some of her earliest reading memories are The Phoenix and the Carpet and Hans Christian Anderson. The book she reads most frequently is Moby-Dick. Her bookshelves are full of travel narratives, off-kilter fiction and fairytales. When she's not traipsing about in far-flung corners of the world, she walks wide circles around town to discover strange landmarks in familiar places and record them on Spectator Spots.
Genevieve Iverson is our sales & marketing assistant. Before joining Shelf Awareness, she worked for several Pacific Northwest magazines and as an intern at Sasquatch Books. She likes to balance her reading pile across genres, and has a serious soft spot for beautiful middle grade stories. Genevieve lives in Seattle where she explores by foot and bike, enjoys a smooth stout, and is always waiting for inclement weather.
Alex Baker is the art director, mascot dresser and designer for Shelf Awareness. He has a background in painting, fine-art printmaking and book design and binding and is probably the only member of staff to have actually done a saddle stitch. When not designing or playing the role of wrench in an otherwise well-oiled machine, Alex can be found experimenting in the kitchen, reading, playing with his old cars or trying to finish the remodel on his house. Or drinking.