Shelf Awareness for Readers: Bookstore edition

Booksellers: You can get a FREE customized version of Shelf Awareness for Readers for your customers!

The bookstore edition has all of the content from Shelf Awareness for Readers that you know and love, plus some great additional features:

  • Prominent placement of your bookstore's logo
  • Links back to your website
  • 'Reply' to your email address
  • Buy buttons for every reviewed book, which link directly to your e-commerce page for that specific title
  • Events listings (if you have an RSS, XML or ICS feed)
  • Customizable lead editorial to start the newsletter
  • Ad space to announce sales, events, etc.

Set up is easy! We just need a few items from you and then we take care of building the customized version.

The response we've had from our bookstore partners has been fantastic! Stores have reported an uptick in e-commerce sales and that their customers have been asking for (and buying!) books they saw in THEIR newsletter. We’ll make sure to let you know ahead of time which titles will be reviewed in each issue, so that you can decide if you want to bring extra copies in to your store. Some stores have set up displays to highlight the titles featured in that week's newsletters.

Here are some examples of what the bookstore version looks like:

Village Books, Bellingham, WA
Tattered Cover, Denver, CO
Elliott Bay Books, Seattle, WA
University Book Store, Seattle, WA
Blue Willow Bookshop - Houston, TX

Click here to see a list of stores already delivering the newsletter.

We’re able to offer this service for free to bookstores and subscribers because of the support of advertising from publishing houses. Our promise to you is that these ads will NEVER link directly to a competitor’s retail site.

To find out more about the program or to get your bookstore signed up to participate, please contact

In-Store Displays

Want a place to direct customers looking for titles they read about in your edition of Shelf Awareness for Readers this week? These handy printable signs will help you create a display. Just pick a size and click to download the PDF file, then either print it from your office or take it to a local printer.

Do you have a display in your store? Tell us about it!


Participating Stores


Page & Palette – Fairhope, AL


Fireside Books – Palmer, AK


Nightbird Books – Fayetteville, AR


Apostrophe Books – Long Beach, CA
The Book Frog – Rolling Hills Estates, CA
BookSmart – Morgan Hill & Newark, CA
Branches Books & Gifts – Oakhurst, CA
Copperfield’s Books – 7 stores in Northern California


Boulder Bookstore – Boulder, CO
Maria’s Bookshop – Durango, CO
Tattered Cover Book Store – Denver, CO


Bank Square Books – Mystic, CT
Essex Books – Ivoryton, CT


Acorn Books – Dover, DE


The Bayou Book Company – Niceville, FL
Books & Books – Miami, FL
The Family Book Shop – Deland, FL
Sundog Books – Seaside, FL
Wild Iris Books – Gainseville, FL


Book People of Moscow – Moscow, ID


The Bookstore – Glen Ellyn, IL
Book World – 7 stores throughout the state


Book World – Fort Dodge, Mason City, & West Burlington, IA


Bluebird Books – Hutchinson, KS
Rainy Day Books – Fairway, KS


Dog-Eared Books – Campbellsville, KY
the Morris book shop – Lexington, KY


Between the Lines Bookstore – Baton Rouge, LA
Garden District Bookstore – New Orleans, LA
Octavia Books – New Orleans, LA


Andover Bookstore – Andover, MA
The Book Rack – Newburyport, MA
Bunch of Grapes Bookstore – Vineyard Haven, MA
Buttonwood Books & Toys – Cohasset, MA
Mitchell’s Book Corner – Nantucket, MA
Nantucket Bookworks – Nantucket, MA
Odyssey Bookshop – South Hadley, MA
Spirit of ’76 Bookstore & Cardshop – Marblehead, MA


Book World – 8 stores throughout the state
Horizon Books – Traverse City, MI
Pages Bookshop – Detroit, MI
Saturn Booksellers – Gaylord, MI
Schuler Books & Music – Grand Rapids, Okemos, & Lansing, MI


An Open Book – Wadena, MN
The Book Shelf – Winona, MN
Book World – 7 stores throughout the state


Square Books – Oxford, MS


Fact & Fiction – Missoula, MT


The Bookworm – Omaha, NE
Chapters Books & Gifts – Seward, NE

New Hampshire

Bayswater Books – Center Harbor, NH
Morgan Hill Bookstore – New London, NH
Water Street Bookstore – Exeter, NH

New Jersey

Page After Page – Elizabeth, NJ
Womrath’s Bookstore – Tenafly, NJ

New Mexico

Bookworks – Albuquerque, NM
Collected Works Bookstore & Coffeehouse – Sante Fe, NM

New York

The Book House of Stuyvesant Plaza – Albany, NY
The BookMark Shoppe – Brooklyn, NY
Lift Bridge Book Shop – Brookport, NY
The Little Book House – Albany, NY
Market Block Books – Troy, NY
RiverRead Books – Binghamton, NY

North Carolina

Buxton Village Books – Buxton, NC
City Lights Bookstore – Sylva, NC
The Country Bookshop – Southern Pines, NC
Duck's Cottage Coffee & Books – Duck, NC
Duck's Downtown Books – Manteo, NC
Island Bookstore – Kitty Hawk, NC
Malaprop’s Bookstore/Café – Asheville, NC
McIntyre’s Fine Books – Pittsboro, NC
Page After Page – Elizabeth City, NC
Quarter Moon Books & Gifts – Topsail Beach, NC
Scuppernong Books – Greensboro, NC


The Fine Print – Lakeside, OH
Kenyon College Bookstore – Gambier, OH


Brace Books & More – Ponca City, OK


Annie Bloom’s Books – Portland, OR
Beach Books – Seaside, OR
Bob’s Beach Books – Lincoln City, OR
Dudley’s Bookshop Café – Bend, OR
Paulina Springs Books – Redmond, OR
Third Street Books – McMinnville, OR


Chester County Book Company – West Chester, PA
From My Shelf Books & Gifts – Wellsboro, PA
Head House Books – Philadelphia, PA
The Quiet Man Bookshop – Mountain Home, PA

Rhode Island

Barrington Books – Barrington, RI
Island Books – Middletown, RI

South Carolina

Books on Broad – Camden, SC
Fiction Addiction – Greenville, SC


The Booksellers of Laurelwood – Memphis, TN
Reading Rock Books – Dickson, TN
Union Ave Books – Knoxville, TN


Blue Willow Bookshop – Houston, TX


Star Cat Books – Bradford, VT
The Vermont Book Shop – Middlebury, VT


The Fountain Bookstore – Richmond, VA
Over the Moon Books – Crozet, VA
Sundial Books – Chincoteague Island, VA


Eagle Harbor Books – Bainbridge Island, WA
The Elliott Bay Book Company – Seattle, WA
Inklings Bookstore – Yakima, WA
Liberty Bay Books – Poulsbo, WA
Riverwalk Books – Lake Chelan, WA
University Book Store – Seattle, WA
Village Books – Bellingham, WA
Vintage Books – Vancouver, WA


BayShore Books – Oconto, WI
Book World – 21 stores throughout the state
Redbery Books – Cable, WI


The American Book Center – Amsterdam & The Hague, NL
Sophos – Guatemala City, GT

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