NVNR: Honoring Eileen Dengler
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| Eileen Dengler | |
For many attendees at the New Voices New Rooms conference last week in Baltimore, Md., a key attraction of the show was being able to thank and say goodbye--but not farewell--to New Atlantic Independent Booksellers Association executive director Eileen Dengler, who is retiring at the end of the year after 27 years at NAIBA. The tributes reached a crescendo on Tuesday evening at the awards dinner, when a contingent of people talked about what they've loved and will miss about Dengler, all as part of recognizing her as the recipient of NAIBA's Legacy Award.
At the same time, a new award named in Dengler's honor was announced. The Eileen Dengler Fellowship Award will begin next year and provide one NAIBAhood bookseller a year with a full year of educational support and mentorship through NAIBA.
Among speakers' comments, in part:
Kit Little, NAIBA executive administrator: "Some words to describe Eileen: innovative, powerhouse, mother, visionary, mentor, leader, organizer, wife, founder, director, advocate, champion, writer, lovely. Dare I say demigoddess? But my personal favorite is disrupter.... She's touched all of our lives, even if you were not aware of this happening. She has challenged the industry in all of the best ways."
Among the many programs and initiatives Dengler created, Little mentioned the publisher promotion specials collection, volunteer publisher advocates for stores without assigned reps, publisher visits, advocacy with publisher to maintain equitable sales and marketing strategies that don't cut out indie bookstores, Publicity Speed Day, working with other regions on RAMP--the summer and winter catalogue program--as well as other programs, and Professional Booksellers School (which Dengler will continue to head into next year).
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| Attendees offered a toast to Dengler. | |
Hannah Oliver Depp of Loyalty Bookstores, Washington, D.C., and outgoing NAIBA president: "With the energy that helped create NAIBA, Eileen has opened the doors by pushing wider scholarships, education and access to everyone. She cares about your bookstore, whether you were in the country, the suburbs, the city, or suffering in between [the place] that you don't have a name for....
"She has led us through about 30 different wildernesses, whether big box stores, Amazon, or in fact the creative resurgence that has led to news stores, and she's determined that every new store makes it to year 10 and year 20 and year 30."
Linda-Marie Barrett, executive director, the Southern Independent Booksellers Alliance: "[When Covid hit], we decided to create New Voices New Rooms. That is when I first experienced the force that is Eileen Dengler. Our first New Voices New Rooms turned into this giant production, taking place on four Zoom channels with simultaneous programming, offered for four days. NVNR was like a mini CNN station. It was one of the most challenging things our team had ever done....
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| Several NAIBA past presidents attended to honor Eileen Dengler: (from l.) Todd Dickinson, Aaron's Books, Lititz, Pa.; Lucy Kogler, Talking Leaves, Buffalo, N.Y.; Tim Hepp, Simon & Schuster; and Margot Sage-EL, Watchung Booksellers, Montclair, N.J. | |
"She is probably the hardest-working person I've ever met. She is also a visionary, with a brilliant ability to turn those ideas into reality. Even more extraordinary is how she accomplishes great thing under the kinds of duress that would waylay most others....
"Over the last seven years, Eileen has become one of my dearest, dearest friends. My confidante during struggles, a person with whom I can share my dreams and fears. When you have people like that in your life, you treasure them. She is also, it must be said, very, very funny."
Mary Beth Thomas, Hachette Book Group: "I first got to know you personally about 15 years ago when I got the field sales director job at Harper. Immediately I found you be a warm and welcoming presence and colleague with all kinds of great advice.... My time on the NAIBA board was short but sweet, and I truly got to see you in all your talents and action."
Todd Dickinson, Aaron's Books, Lititz, Pa., former NAIBA president: "Sam and I have run Aaron's Books for 20 years. It is no exaggeration to say that Aaron's Books would not be open today without everything that Eileen has done for us and the bookseller community....
"All the board members throughout the years and all bookstores like mine that live and thrive because of the strength of NAIBA, we say thank you again and again and again, my friend Eileen."
Tim Hepp, retired from Simon & Schuster and a former NAIBA president: "[In 1998, the old NAIBA-predecessor show] was an unorganized mess. I know because I was there. In 1999, Eileen was brought in to run NAIBA, and slowly but surely, she built NAIBA. I've been coming to NAIBA since that first show, and what's led to that growth is due to the steadfast energy Eileen put into each show.... Eileen had one thing in mind. What can we do for the show to make booksellers' lives easier? Communication, collaboration, networking, and education. Hearing new and established authors and rep picks were a big part and a big bonus. Bottom line is that all that work, starting a booksellers school, coordinating NAIBAhood events, and herding board member, which is harder than herding cats [succeeded]... and that smile."
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| Eileen Dengler with Linda-Marie Barrett at NVNR | |
Kerri Leonard: "I was lucky enough to begin my career working for Eileen. She was my very first boss, and I couldn't have asked for a better mentor. I truly wouldn't be where I am today without your guidance, patience, and unwavering belief in me. You taught me not only how to plan meetings, but how to lead, solve problems, and always put people first. Over the years, no matter where work has taken me, I often find myself asking, 'What would Eileen do?' Your example has stayed with me every step of the way."
Sara Braverman, Eileen Dengler's daughter and an LCSW: "Eileen Dengler, the executive director of NAIBA, the woman who created countless programs and built incredible conventions. I was once told that in this industry she's kind of a big deal. But I know her as mom. The woman who served unforgettable birthday parties, beautiful bridal and baby showers, and continues to teach me everything I know about life. She's kind of a big deal in my world, too....
"We all know her as a problem solver, someone who is kind, loving. She has always been a planner. She's always been creative. She has always had amazing ideas that we've been able to benefit from over the past few decades.... Your legacy runs much deeper than your work for NAIBA and the book industry. Your greatest legacy is the example and standards you set for your family. My favorite memory is life with you, Mom. Growing up, I learned I can do anything because I've watched you do everything."
Braverman led the group toast to her mom: "To an incredible leader, an amazing mother and grandmother, and to a retirement that is every bit as wonderful as the career you've built, because we love you--and you're kind of a big deal."
In remarks after the toast, Dengler said in part, "Nothing compares to this night. Everything you've covered, shared with me, and made me feel--I thank you so much....
"My family is here, and today I want to say, look around this room. This has been my family for 40 years. These are the people I was thinking of, working for, writing to, talking to all those decades, late into the night, all those years on the road. It was for them. I was always with them. It was all about the people....
"I share this legacy award with all of you since I was in service to you all these years... This legacy award means you have a home where we tuck you in, leave the light on, and sneak you some chocolate.... This is the word: let's disrupt this industry to find waste, inefficiencies, and inequities so we can bring stories to readers that makes a good living for those who write the stories, publish the stories, and sell the stories....
"[In retirement] you can find me in the garden, trying to convince myself that the weeds are beautiful. You'll find me at the beach during shark week. When the breeze blows, you'll find me flying a kite. Or you're going to find me in my brand-new home library. And I hope you find me in your heart every time you think of NAIBA and Professional Booksellers School."
As we said last year when Dengler announced her retirement, "Some of us at Shelf Awareness have known Eileen since the days she headed the old ABA show, and we will miss her greatly. She has always been helpful, cheerful, thoughtful, funny, smart--and she has the best laugh."





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Booksellers and librarians are invited to join expert booksellers Jess Fuentes of Wild Rumpus Books, Minneapolis, Minn., and Allie Pontrello of Third Place Books, Seattle, Wash., in a webinar conversation about window display and merchandising tips and tricks with Shelf Awareness publisher Matt Baldacci. The webinar takes place next Tuesday, August 18, at 4 p.m. Eastern. For those unable to attend during the workday, a link to the recording will be sent to all registrants. A certificate of completion will be sent to those who need it for professional development. 
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