Borders has matriculated to textbook rentals: Chegg.com, the online textbook rental company, will be the exclusive provider of textbook rentals through Borders.com. The rental option is part of the new Borders Textbook Marketplace, which features more than 1.4 million new and used titles.
Founded in 2003, Chegg has raised about $200 million in financing, bought CourseRank.com this summer and has a kind of "Netflix for textbook" model, as TechCrunch put it. Its sales may reach $130 million this year.
Yesterday morning more than 2,500 people attended former President George W. Bush's first signing for Decision Points, held at the Borders store on Preston Road in Dallas, Tex. Some fans had been waiting since noon on Monday, Borders said. Bush signed some 1,300 copies of his book, more than the publicized maximum of 800. Borders provided signed bookplates for books the former president couldn't sign.
Borders said it had sold out all copies of Decision Points the store had in stock. Likely all them were shelved and stacked front and center, not influenced by the campaign on Facebook and elsewhere to reshelve the memoir in the crime section. As Slate noted, "The group's goal, judging from its manifesto, is not necessarily to harm sales of Decision Points--the true-crime section probably attracts more motivated browsers than the tables stocked with dull, earnest nonfiction anyway--but rather to '[m]ake bookshops think twice about where they categorize our generation's greatest war criminals.' "
The campaign has its roots in similar reshelving attempts in the U.K. for former Prime Minister Tony Blair's memoir, A Journey.
Slate's final word: "Generally, though, covert book-moving is juvenile and pointless--it simply creates unnecessary work for the people who get paid to put the books in the right spot. Cyberprotesters, may I remind you of the prime directive: Fight the real enemy."
By day manager of Hopkins Fulfillment Services, the distribution division of Johns Hopkins University Press, Davida Breier (in photo at r. with collaborator "Grim Pickens") is also, under her nom de zom "DeadVida," the co-founder of Rigor Mortis, a 'zine devoted to horror with an emphasis on zombies.
In a story titled "Grave Concerns," Baltimore's City Paper profiled Breier and Rigor Mortis, which just published its third issue, writing, "Rigor is a mix of reviews--of zombie books, graphic novels, movies--well-informed articles (such as Dread Sockett's consideration of George Romero's original Night of the Living Dead with the 1990 remake in issue No. 2), and various ephemera (a great comic-book appreciation of movie special-effects man Tom Savini in issue No. 1)."
Breier is also a board member of No Voice Unheard and the Independent Book Publishers Association, runs Leeking Inc., which publishes several 'zines, and earlier was sales and marketing director at Blio Distribution and marketing director of NBN. She's also an amazing photographer.
offered "5 Reasons You Don't Need an E-Book Reader," observing that
"with technology changing so quickly and tablet computers cropping up in
businesses, with color or not, the e-reader is a superfluous purchase."
The five reasons:
- There's an App for That
- It's Not Cheap Enough
- Less Functionality for Work or Play
- E-books Are Not More Eco-friendly Than Paper Books
- Most Business Materials Aren't Available on an E-reader
Book trailer of the day: Vordak the Incomprehensible's How to Grow Up and Rule the World (Egmont USA).
A list of "10 Essential Books from the Last 25 Years" was featured by Flavorwire,
which noted that these titles "have found a place in Generation X's
(and for that matter, Y's and W's, too) common culture; books that
people know about, relate to, and converge around, all from the last 25
of Maryland student and quidditch player Valerie Fischman is "waging a
long-shot campaign for recognition from the National Collegiate Athletic
Association," NPR reported.
think that having NCAA status will give it a little more credibility
and help keep it around a little bit longer," said Fischman of the
competition that plays a central role in J.K. Rowling's Harry Potter
series. "I'm hoping that it stays around after the Harry Potter
generation leaves college." Collegiate quidditch "has been around since
2005, when Middlebury College students Alex Benepe and Alexander Manshel
first began playing the game at their school," NPR noted.
Lisa Faith Phillips has joined Hachette Book Group as director of digital strategy and development. She was most recently digital marketing consultant with Flip Global Marketing and earlier was v-p and general manager at Random House Direct.