NPR's Morning Edition explored the bookselling power of "word of mouth," citing Emma Donoghue's novel Room--which
has been shortlisted for the Man Booker prize and will be released in
the U.S. today--as a good example of "a book with serious buzz."
Fain, marketing director for Little, Brown (Donoghue's U.S. publisher)
said, "In a lot ways, the greatest marketing tool we have in
publishing--and probably will never change--is word of mouth."
BookExpo this year, "We really, really have tried to make sure that
every bookseller, librarian, blogger, reviewer--anyone who might
possibly be interested in this book and interested in talking about it,
has a copy already," Fain added.
Elaine Petrocelli of Book Passage,
Corte Madera and San Francisco, Calif., who received her copy at a show
event, said a lot of BEA attendees were talking about the novel:
"People are curious about it... I think it's going to sell very well."
Webster's Bookstore Cafe, which this summer had to leave its longtime location in downtown State College, Pa., is planning to serve food and coffee at its new, temporary location and is seeking a permanent spot, according to the Centre Daily Times.
"I have looked at many places and it's really listening to what my customers want," owner Elaine Meder-Wilgus told the paper. "They want it downtown, they want a gathering place, they want books, they want organic food, they want it all." She would also "love to have a real community-based performance space."
Based on information about a new unnamed product with six versions that will be in the digital audio section--like Kindles--Endgadget "suggests" that Target will begin selling Apple's iPad next month.
Author James Patterson is launching Book Dollars for Scholars, a contest for college-bound high school seniors who can win gift certificates for $250 to $5,000 each to use at any IndieBound bookstore.
To enter, students answer with an essay the question "how has your favorite book inspired you toward what you'd like to do in life?" There will be 56 winners, selected by Patterson and members of his ReadKiddoRead.com board.
Patterson said, "My hope with this award is to help students going to college--where they'll be immersed in textbooks and great classics, and be under pressure to succeed--to maintain their interest in enjoying a good book for fun. I'm looking forward to reading the entries!" In 2005, Patterson founded the PageTurner awards, which honored people and organizations that "spread the joy of reading."
The Book Dollars for Scholars contest ends December 31. Winners will be announced February 1. For more information and to enter, go to JamesPatterson.com.
Book trailer of the day: Fall of Giants by Ken Follett (Dutton), which goes on sale September 28.
Here's 2day's recipe from Workman's Eat Tweet by Maureen Evans (1020 rcps @ 140 chars each) culled from Twitter's @cookbook:
Dip8pce chicken in milk, mixd c grndcornflake/T onion+garlcpdr/t oreg&pep&chili. Chill. Cvr40m@350°F; +30m uncvrd.
Tap here to see the first trailer for Harry Potter and the Deathly Hallows, Part 1, which opens November 19.
|Jancee Dunn interviews Rosanne Cash @ BKBF.
Yesterday morning was rainy and windy, "but that didn't stop bookworms from flocking to Boro Hall for the fifth annual Brooklyn Book Festival
reported. "With some 250 authors participating--from Salman Rushdie to
Paul Krugman to Venus Williams--it's clear reading is still very much in
"Fashion week? Ah, come on! Fashions come and go, but
the written word will be here forever," said Brooklyn Borough President
Jessica Stockton Bagnulo, co-owner of Greenlight Bookstore
said the "concentration of creative talent in this borough, not only
the writers themselves, but the publishers and the editors and all of
the people who create book culture are all.... I mean, they're all here
in Brooklyn, so the amount of talent that we're able to pull together in
one place is what's makes it incredible."
--- Boston Globe
correspondent David Lyon signed up for this year's Greenwich Village
Bookstore Tour bus trip--organized annually by Alan and Helene Korolenko
of Westport, Mass.--because, "With all deference to the online
bookselling behemoths, I would rather hunt for books in shops that smell
like fine old paper and leather bindings, places where 'useless and
pointless knowledge' (as Bob Dylan called it) seems to hang in the air
and the clerks thumb old paperbacks between sales. In short, I'm a fan
of independent bookstores, especially those that sell used books."
Lyon's Village pilgrimage filled the bill nicely, taking him to Partners & Crime
, Bonnie Slotnick: Cookbooks
, Three Lives & Company
, Unoppressive Non-Imperialist Bargain Books, St. Mark's Bookshop
, Alabaster Bookshop, Housing Works Bookstore Café
and the Strand Bookstore
The Kindle as an "off the grid" alternative? TechCrunch
Steve O'Hear presented the case for dedicated e-readers in opposition
to the prevailing theory that the "losers will be dedicated e-readers,
such as the Amazon Kindle or Sony Reader, and the winners,
multifunctional portable devices like the iPad and Samsung Galaxy Tab."
confesses that he is "now a total Kindle convert. Yes, I know. It’s a
laughable notion to anybody that knows me well and judging by the number
of unread books--mostly Christmas presents from friends who should know
better--that occupy shelf space and the spare cupboard in my house. But
I can’t get enough of the Kindle.... It’s the only gadget that
encourages me--no, forces me--to go off the grid and get away from, as
Mike Butcher puts it, the 'background hum' of being always-connected."
Then again, there's always the "off the grid" option of a printed book.
Mike Ferrari has joined Borders as merchandising director, trade books. He formerly worked at Barnes & Noble, most recently as director, digital content, for B&N.com, where, among other things, he was responsible for acquiring content for the e-book division. He earlier was director of merchandising, divisional merchandising director, senior buyer and buyer. Before joining B&N, he worked at Waldenbooks, starting as an assistant store manager and eventually becoming a senior buyer.