Last Day of BEA to Feature BookCon, Consumer-Oriented Show
BookExpo America is expanding its consumer events with the launch of BookCon, which will take place at the Javits Center in New York City on Saturday, May 31, the last day of BEA, and aims to be "a one-of-a-kind interactive consumer experience where books and pop-culture collide."
BookCon will include panels, podcasts, author q&as, quiz shows, a show floor separate from BEA and more. Its headline event will feature a panel with Amy Poehler and Martin Short, both of whom have books coming out later this year. John Grisham and Stan Lee will also appear. Tickets are $30 for adults and don't include access to BEA; BEA badge holders have access to BookCon.
BookCon is being organized by ReedPOP, Reed Exhibitions' pop culture events division. ReedPOP global senior v-p Lance Fensterman, former show director of BEA, commented: "We're in the unique position, as the producers of BEA, to curate the best talent and publishers and deliver them to fans through a truly interactive experience. BookCon is the ultimate celebration of books giving book lovers access to their favorite authors and wherever they intersect with TV and film."
ReedPOP also puts on New York Comic Con and the Chicago Comic & Entertainment Expo, among other shows, and recently announced the launch of Special Edition: NYC, a comic book-only event for fans.