Clara Villarosa Launching Hue-Man Experience at Tattered Cover
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| Clara Villarosa | |
Clara Villarosa, founder of the Hue-Man Experience Bookstore in Denver, Colo., and Hue-Man Bookstore & Cafe in New York City, is teaming with Tattered Cover Book Store "to reimagine the beloved Hue-Man brand." Under Villarosa's guidance, Hue-Man Experience at Tattered Cover "will serve as a curatorial expert for individuals as well as educational institutions, corporations and nonprofits, providing thoughtful guidance on book selections that encourage diversity, equity and inclusion," according to the partners.
"I've always had a real affinity for Tattered Cover, beginning with its previous owner, Joyce Meskis, graciously acting as my mentor when I opened my first bookstore," said Villarosa. "At this point in my life, reviving the Hue-Man brand wasn't something I had previously imagined. However, in light of recent events, the need for this sort of inclusive curation and focus on diversity in literature is as evident as ever. My goal for this partnership with Tattered Cover is to build awareness around important issues, while giving a voice to Black authors."
Tattered Cover CEO Kwame Spearman commented: "With more than 37 years of experience selling Black literature, Clara has the expertise to lead us forward in a way that will make Denver proud. I have countless fond memories of visiting her store as a child and it is an honor to give a new home to the Hue-Man Experience, which has meant so much to me and to many others."
The goal of Hue-Man Experience at Tattered Cover is to help individuals, organizations and businesses that want to learn more about underrepresented titles and authors have a trustworthy brand to source relevant material. Hue-Man Experience will recommend material from all major and independent publishers, as well as seek local talent.
"When a school seeks to expand its curriculum to be reflective of a more diverse world, the Hue-Man Experience at Tattered Cover will help them select and acquire those titles," said Spearman. "When a large organization needs resources for staff development and conversations around issues of race, we are their partners." Within Tattered Cover, Hue-Man Experience will focus on identifying, curating and recommending diverse authors, writers and artists, to ensure thoughtful representation from Black, Indigenous and People of Color throughout its stores. Additionally, the program has a community outreach arm to help connect with diverse local artists and authors.
To help launch the partnership and in celebration of Black History Month, Villarosa has put together a list of recommended books that will be highlighted on Tattered Cover's blog and newsletters (sign up for the newsletter here). Organizations interested in partnering with Hue-Man Experience at Tattered Cover may contact Villarosa's team at hueman@tatteredcover.com.
Villarosa opened the Hue-Man Experience, Denver's first Black-owned bookstore, in 1984. She sold the store 16 years later and moved to New York City, where she launched the Hue-Man Bookstore & Café in Harlem. Villarosa is also the author of Down to Business: The First 10 Steps to Entrepreneurship for Women, and was nominated for the NAACP Image Award in 2009. She was a longtime board member of the American Booksellers Association.









The store showcases "local and other independent, self-published authors (from all over the nation and as far away as Canada)," the Herald noted. The selection includes a variety of titles, all signed, representing authors of "different styles, genres, ages (one as young as 6 years old), races, and cultures." A common thread is that the books have "a positive message." Knight commented: "Staying in a positive lane is how I would describe our books." Words Unite also carries artwork, T-shirts, masks and more.

Hills & Hamlets, meanwhile, is located in a progressive planned community near Atlanta called Serenbe, where mask use is much more widespread. That store is open for limited walk-in browsing Friday-Sunday, 11 a.m.-4 p.m. At Hills & Hamlets, things feel "fairly normal," aside from the occasional trouble of telling folks to keep their noses covered, and sales there have been strong.
Looking ahead, Niesse said he and Bell are "generally optimistic" about both the near-term and long-term future of the business. A big lesson from the pandemic has been that when they are able to "really consciously manage our time and direct our attention with intention," they are more profitable and have the headspace to work on new creative projects. One example, Niesse added, was creating and launching their own line of book-themed candles during the holidays when their normal candle supplier stopped wholesaling due to supply chain issues.
In Concord, Mass.,
Looking back on 2020, Rennert said the store was down compared to 2019 by less than 5%, which is "remarkable" given that the store was closed to the public for nearly three months last year. Online sales have grown immensely and now consistently make up about 15% of overall sales compared to 1% historically. She praised the "extraordinary effort" on the part of bookstore staff and management to "meet customers where they were," and she pointed out that the store also benefited from things like national awareness campaigns about the importance of shopping local, as well as local efforts to drive traffic to independent businesses during the summer and through the holiday season.
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Kingston and the Magician's Lost and Found
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