As I made my broomstick flight in search of Harry Potter #7 promotional
activity last week, I gradually became aware that something was
missing from many of the bookstore websites I visited.
National Poetry Month.
That
realization has bothered me, so this week I traded in my HP7
broomstick for muse wings (not made of wax, I hope) and
set off on a new bookstore websiteseeing quest.
"In Breughel's Icarus,
for instance: how everything turns away," Auden writes in "Musee des
Beaux Arts." He explores a painting in which the everyday world grinds
along, oblivious to a tiny splash in the ocean that is the only
evidence of "Something amazing, a boy falling out of the sky." It is
easy to be oblivious; easier than flying; easier than poetry. In
financially-strapped bookstores, where shelf space and inventory turns
are eternal subjects of heated debate, April reminds us just how
difficult some merchandising choices can be.
For many
readers--and all poets--poetry is a necessity. For most bookstores, a
serious commitment to poetry is optional. A comprehensive poetry
section in a general interest bookstore is a conscious
and costly statement. The section is not likely to earn its
keep and will have to be subsidized by increased sales in other
categories. It's not an economic loss leader in the classic Harry
Potter sense. Perhaps another term is needed. Cultural loss leader?
Poetry
Month reminds us that poetry is still a retail labor of love. Over
the years, I've met Poetry Month evangelists and detractors among
booksellers, readers and writers. Even some poets I know have expressed
mixed feelings about the concept, wondering why poetry has to be
trotted out like an orphan up for adoption once a year. Why isn't it
irresistible? The answer is that it is an orphan for most readers.
At one end of the April celebration spectrum is the Academy of American Poets, which spearheaded the original concept more than a decade ago. Somewhere in the middle you'll find the ABA and its 2007 Book Sense Picks Top 10 Poetry list. At the other end of the spectrum are the cynics--represented here by a classic Onion article--and the vast number of people who simply don't care.
Booksellers fall
into place at various points along the spectrum, which prompts certain
questions. Is promoting Poetry Month with events and displays a
bookstore's option or responsibility? Does it take a devoted poetry
reader on staff to drive creative, energetic participation? When, where
and how often will art trump inventory turns, even if
only for 30 days?
During this week's website
exploration, I looked for bookstores that were showing signs of Poetry
Month life. Most were not. Fortunately, I did find some that were
and here's a selection:
Schuler Books sponsored a Poetry Month haiku contest that drew nearly 300 entries. John Shupe composed the winning entry: Crisp paper pages, / Stiff-spined binding slowly yields, / New book, old pleasure.
McNally Robinson NYC is offering an impressive and ambitious April poetry events schedule. Books Inc.
also has an intriguing Thursdays in Verse event, "The Most Powerful
Thing in the World." Jack Hirschman moderates a discussion
with poets W.S. Di Piero, Wanda Coleman and Daphne Gottlieb.
As
would be expected, poetry readings are the most popular bookstore
option for Poetry Month, though I found fewer of them on event
schedules nationwide than I thought I might. Looking Glass Bookstore features a strong schedule, as does Tattered Cover, Amherst Books, Bear Pond Books and Big Blue Marble.
Customer interaction is encouraged at Galaxy Bookshop, where patrons who are willing to stop in and give a dramatic reading of a poem receive 20% off the purchase of any book. At Olsson's Books & Records, one night a week this month has been set aside for customer readings of their favorite poems. Bookends will hold a poetry writing workshop.
Some Booksense.com stores took advantage of the option to link to the Top 10 Poetry Picks, but Milestone Books
found a creative way to blend Book Sense Picks with the Academy of
American Poets offerings to create a Poetry Month page.
Perhaps
many bookstores are participating in ways that their
websites do not reflect, and it's unfair to invoke the myth of
Icarus. You have to wonder, though.
On the other
hand, in his poem "Failing and Flying," Jack Gilbert reminds us,
"Everyone forgets that Icarus also flew." Maybe the wonder is that
Poetry Month still flies.--Robert Gray (column archives available at Fresh Eyes Now)