Kepler's Praveen Madan Named CEO, Publisher of Berrett-Koehler
Praveen Madan |
Praveen Madan, CEO of Kepler's Books, Menlo Park, Calif., since 2012 and one of the most innovative booksellers in the country, has been named CEO and publisher of Berrett-Koehler, the mission-driven Oakland, Calif., publisher. He succeeds David Marshall, who is retiring after 17 years at the company. Madan will continue as CEO of Kepler's and board member of the nonprofit Kepler's Literary Foundation, shifting some of his operational responsibilities to Kepler's team, which has been preparing for the change.
Berrett-Koehler founder and senior editor Steve Piersanti said that Madan "brings the best of both outsider and insider experience through his business consulting career, followed by his dynamic independent bookselling leadership, combined with serving from 2009 to 2020 on the BK board of directors, including two years as board chair. Praveen brings intimate knowledge of BK's business and culture along with fresh, innovative outsider perspectives."
Berrett-Koehler author and board chair Joyce Roché said, "I have always believed that the right person shows up at the right time and that is the case with our selection of Praveen as Berrett-Koehler's new CEO and publisher. Praveen has the brainpower, book industry experience, and passion for Berrett-Koehler that are needed at this challenging time in the company's history."
Noting that it has been facing "financial difficulties over the past year due to several factors, including the lingering effects of the pandemic and market pressures within BK's areas of publishing," the company added that Madan "envisions a new publishing model for BK that continues to deepen its roots as an author-friendly, mission-based book publisher and expands innovation and collaboration with partners."
Madan added: "One of the reasons why I am accepting this challenge is the urgent necessity to reimagine the relationship between book publishers and bookstores. I would also love to see more publishers, bookstores, and authors adopt the human-first approach that Berrett-Koehler has pioneered. Our collective future is at stake."
After a period as a business consultant in the tech world while at Kearney, Madan entered bookselling in 2007, when he and his wife, Christin Evans, bought the Booksmith in San Francisco. In 2012, Evans and Madan took over Kepler's, and as CEO he pioneered the hybrid model of a for-profit bookstore and nonprofit producing cultural and literary programs, an approach adopted by other stores.
At Kepler's, Madan has aimed to institute a philosophy of stewardship (which incidentally comes from Stewardship: Choosing Service over Self-Interest, a Berrett-Koehler book by Peter Block), meaning that all staff, including Madan, focus on serving Kepler's mission and looking after all stakeholders. At Kepler's, the drive has been to deepen Kepler's social impact, raise wages for the team, and implement the stewardship approach.
In 2021, Madan was the main organizer of Reimagining Bookstores, the national, ongoing effort to reimagine and transform U.S. bookstores into next-generation community stores, to help literary entrepreneurs open new bookstores in book deserts, and to help bookstores strengthen their place in the hearts of their communities as thriving centers for ideas and conversations.
Among other book-related activities, Madan has been co-founder of Berkeley Arts & Letters, the author event series; co-founder of LitMinds.org, an early online literary community; CEO of GiftLit, the book-giving service; and a board member of Heyday Books.
Madan holds an engineering degree from the Indian Institute of Technology Delhi and an MBA from the University of Texas at Austin.