I just rolled my eyes and thought, Of course they did. We can’t even have one day where it’s just us--Amazon has to swoop in.
--Kelsey Black of the Book Burrow, Pflugerville, Tex., quoted in a Vulture article ("It's Cynical, Manipulative, and Cruel") on the scheduling of Amazon Book Sale
Another successful Independent Bookstore Day has come and gone, and while basking in the glow of record sales figures, heartwarming community support, and positive indie bookseller vibes, I've also been collecting media and social media reactions to the punkish move a certain online retailer pulled last week with its Amazon Book Sale, scheduled to cast a shadow over Saturday's Indie festivities.
While expressing implausible deniability--Amazon spokesperson: "The overlap was unintentional. The dates for our sale were set this year to accommodate additional participating countries"--the coincidence was beyond suspicious.
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Andy Hunter |
Noting that the Amazon Book Sale scheduling "feels like an intentional kick in the face to local bookstores," Bookshop.org CEO Andy Hunter told Fast Company: "Every independent bookstore is kind of an advocate and activist for the importance of books and reading in our society. So we want books to survive. We don't want Amazon's rise to be an extinction for local bookstores that are precious.... Independent bookstores are fighting to keep an independent marketplace for books and ideas alive, and Independent Bookstore Day is a day that everybody who supports that effort, who wants a diverse ecosystem around books, shows their support."
Indie booksellers were quick to state their own case. Betsy Haberl, owner of Booked bookstore in Evanston, Ill., told Evanston Roundtable that some residents have lived in the neighborhood for years, but visited her store for the first time recently to change their shopping habits.
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Celebrating Indie Bookstore Day at Booked. |
"I think the public showing massive support for small, local businesses is an act of protest and resistance in a capitalist society that's increasingly corporate and profit-focused," she observed. "Most small businesses have very different goals; at Booked, we absolutely prioritize our community and books over raking in profits.... I think people now understand they hold incredible power as consumers--giant companies like Amazon have massive profits, which means massive amounts of power and influence in American society. But we've seen what happens when we band together and make systemic changes--it's possible!"
In the Vulture article mentioned above, Leah Koch, co-owner of the Ripped Bodice in Los Angeles, Calif., and Brooklyn, N.Y., said, "We can never compete with Amazon on the price of books and speed of shipping because we don't employ a private army, and we know that. So Amazon is not our competitor. Our goal is to provide an experience that you cannot get on Amazon. Fuck Jeff Bezos. May he be very miserable living alone on the moon.”
Fatuma Hydara, owner of Tuma's Books, an online and pop-up shop in New York City, added: "There's no way their people didn't know this day was coming. I don't believe that it's true at all. And if it is true, that's really silly of them, and they're not nearly as impressive as they think."
Bleak House Books, Honeoye Falls, N.Y., even had a "F*ck Amazon" cookie on offer to celebrate Indie Bookstore Day, noting: "Indie Bookstore Day 2025 has come and gone. I'll tell you how much we made: $4,394.98. We make that much at the bookshop in a single day maybe three to four times a year. Jeff Bezos, by contrast, probably makes that much every time he blinks his eyes. So this post is for every indie bookseller out there, past, present and future, and the book lovers who care about them. It is to say that change is possible. Good change, necessary change, to borrow from the great John Lewis. There can be a future without the likes of Amazon and Bezos. We can reclaim our economy and our communities. Getting there won't be easy but if today is proof of anything it is that this future is very much within our grasp. A brighter, freer future.... * the F*CK AMAZON cookie is by the one and only Tina from our local Sweet and Cute sweet shop, and this post is most definitely for her as well. We love you, Tina!"
And Friendly City Books, Columbus, Miss., featured a Talladega Nights-inspired ("Don't you bring that evil in here!") Amazon Swear Jar, posting on Instagram: "Indie Bookstore Day is about celebrating bookstores founded and staffed by YOUR community members--people who care about your well-being. Who work every day to curate a selection of books specific to their customers. Who create safe havens in their towns. Who offer reading experiences free from censorship. Who sit with your kids in their lap, organize special events at their schools, and watch them grow up.
"We understand many folks have never had reason to think in terms of indie bookstore vs. Amazon. But when you say the A word in the space we've put our heart and soul into, it stings. Tomorrow, we have a chance to show that our community chooses to invest in itself and all the good that an independent bookstore provides. So we ask you, please don't bring that evil in here, Ricky Bobby. We love you all--let's celebrate indie bookstores together!"