Then the Grinch thought of something he hadn't before!
"Maybe Christmas," he thought, "doesn't come from a store."
"Maybe Christmas... perhaps... means a little bit more!"
--Dr. Seuss, How the Grinch Stole Christmas!
But wait, don't those classic lines come from a book? Does that make bookshops exempt from the "store" jibe?
In any case, the holiday season can be a serious wake-up call for new booksellers, especially in those challenging moments when the shop is crowded and some of Who-ville's book-buying citizens get a little grinchy themselves. In the heat of the retail moment, a little voice may whisper, "This isn't what I signed up for."
Quickly you learn to become the person your customers need you to be. That's part of the job description, even if at times it may require a little method acting.
One important aspect of the job, however, does take getting used to, and can further ramp up holiday season stress levels. Call it "the grind," that unceasing bookseller's to-do list that doesn't care how many customers come through the front door. Confession: I kinda love the grind.
No matter what someone might have been expecting when they applied for and got a job as a frontline bookseller or opened their own shop, the reality soon hits that the work is much more than handselling, wandering the stacks, and talking books with colleagues. The list of routine daily tasks can sometimes feel like it approaches infinity.
Not long ago, I was having a nice conversation with a bookstore owner about, well, many things bookshop-related. When I mentioned that I'd been thinking lately about "the grind" and how it takes time for a new bookseller to adjust to (maybe even become a little addicted to) the complicated, messy routine the job entails, her eyes lit up with recognition: Yes! We leaned into the topic, exchanging retail war stories like the bookish veterans we are, almost reveling in the chance to talk about a side of bookselling we don't necessarily want the public to see. Always show them the ducks floating serenely on a pond, not the webbed feet paddling furiously under the surface.
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| John Evans |
I happened to bring the subject of "the grind" up recently with John Evans, co-founder, with Alison Reid, of the original Diesel, A Bookstore stores throughout California and now co-owner of Camino Books: For the Road Ahead in Del Mar. He was quick to take the baton and run with it.
"As to grind: well, I don't think of most of it as a grind but as a vibrant entity requiring care," he said. "So new booksellers are less likely to consider the intricate details needing our focused attention: the meticulous receiving, entering, sorting and shelving; the perpetual straightening, dusting, sweeping, alphabetizing, organizing displays; and the online orders, e-mail correspondence, social media posting that are constantly shuffled into the workday.
"The grind part of quotidian bookseller lives comes mostly from publishers and distributors. Baroque phone systems; sluggish accounting practices; unnecessarily convoluted special terms offers; and of course the two worst--damaged or short shipments and lack of invoices in the box--all combine to tear at the workday and pull booksellers out of the real work of bookselling, helping customers find the books they want and need."
Most patrons never have the chance to get a peek behind a bookstore's curtain at the grind. Every day, good booksellers offer them a cozy, calm, welcoming shop full of literary wonders for people who choose to come through their doors. It all makes for excellent theater, and if they don't see or appreciate all the backstage labor, so much the better.
As Evans points out, however, "the job of a bookseller is complex: maintain the physical aspects of the store and its inventory; at all times be responsive, resourceful, even miraculous, with customers; and always increase your knowledge of books in the deluge of titles published and previously published. Many publishers, however, have largely distanced themselves from bookstore life.... Booksellers are just the worker bees hopefully promoting only their titles to the masses, and smaller portion of their market. The polar opposite of how communities, neighborhoods, towns, and cities full of readers regard bookstores."
Regarding the "retail drudgery" of the bookselling life, he said, "I like every aspect of bookselling.... I love the editors, sales reps, fellow booksellers, and authors. One thing every bookseller should have besides a love of books, is a lively interest in people. That curiosity marries well to book curiosity. If you love books and find humans fascinating, you're in heaven.... The key is to just change up these important, repetitive tasks every two hours. Or take the inevitable interruptions, disjunctions, and spontaneous re-directions in stride and let the bookstore's liveliness take you for a ride."
Evans also observed that to call what booksellers do retail "is an odd reduction, since it is a cultural institution--and not just through the events it does, but every cubic inch of it. It sells books so that it may exist in the current economic system we reside within. So, don't bring your drudgery, status anxiety, misanthrope, time-tracking, work is a drag, mindsets into the bookstore. Just leap into the surging waters--the water is warm."
Sound advice on how not to let the grind steal booksellers' Christmas.
--Robert Gray, contributing editor