Notes: Bookstore Educational Competition 101
Borders Group is increasing its discount to educators, including teachers, home schoolers and librarians, for books, music CDs, toys and games for classroom use to 25% from 20%. In addition, during educator appreciation week--September 29-October 7--the discount increases to 30% and can be for personal use too.
The company has also established Teaching Zone sections in its superstores, which feature educational workbooks, curriculum development books, inspirational narratives as well as many non-book items such as stickers and classroom decor products. The sections are next to the children's departments.
At the same time, Barnes & Noble has added B&N@school, a new section that provides access to educational tools for parents, teachers and librarians at B&N stores and at Barnes & Noble.com. The educator discount program, which gives 20% discounts, now applies at B&N.com, too.
The film Julie & Julia continues to fire up book sales nationally. The Tri-City Herald
reported that Richland, Wash., bookstores Adventures Underground and
Hastings Books Music Video & Coffee prepared for the reaction, but
are still working hard to keep pace with demand.
"We realized that once the movie came out, we would have to stock up," said Amanda Divine of Adventures Underground. According to the Herald, "both Hastings and Adventures Underground placed book orders anticipating the movie to boost sales, but when Divine received her shipment Thursday, she only received two copies of Child's My Life in France and Powell's book."
"Everything else is on back order," she said.
[Editor's note: the in-house chief editorial critic says readers MUST go see this, if only to watch Meryl Streep play Julia Child. Best viewed preceding a tasty repast.]
The not-so-serious-movie-news update: A new film adaptation of The Brothers Karamazov "concludes at the precise moment most readers give up on the classic Russian novel," according to the Onion, which noted that "the 83-minute film, which is based on the first 142 or so pages of Fyodor Dostoevsky's acclaimed work, has already garnered attention for its stunning climax, in which the end credits suddenly appear midway through Katerina's tearful speech about an unpaid debt."
The Booksource has named Benjamin Conn executive v-p for sales, marketing and purchasing, responsible for the daily operations of the school books division. He was formerly owner and president of Knowledge Industries, which Booksource purchased late last year and moved to Booksource's headquarters in St. Louis, Mo. Knowledge Industries provides teachers and school districts with books and other educational materials targeted to specific reading goals and standards. One of the Booksource's main businesses is trade book sales to K-12 schools.