Welcome to the Web site for Shelf Awareness: Daily Enlightenment for the Book Trade, the free e-mail newsletter dedicated to helping the people in stores, in libraries and on the Web buy, sell and lend books most wisely.

Recognize what customers and patrons refer to when they ask for "the book with a red cover that everyone's reading" or "the book Oprah talked about yesterday."

Find out which books are hot, which are warming up, which will break soon--whether because of media exposure, brilliant publicity campaigns, movie and TV tie-ins, or current events.

Know which books have been slow to find an audience and deserve another look.

Read about what the experts--retailers and librarians--say are their bestselling and most popular books, the books they're handselling and promoting, what they're reading as well as effective ways of merchandising books, reaching readers and dealing with the many daily challenges of book retailing and lending.

Find out what's happening in book retail, everything from the latest at nontraditional retailers like Amazon, national park stores and Urban Outfitters to openings, closings, and changes at traditional bookstores large and small. Stay informed about trends and developments that affect book distribution and selling, including technical issues like everyone's favorite, ISBN-13. Learn which houses are changing distributors. Read commentary from a range of people in the business.

Receive recommendations of titles to sell for Mother's Day or Valentine's Day or Hanukkah. Find out perennial bestsellers and important new titles for, say, summer beach reading, baseball and gardening.

Rest assured that you will know who won major literary prizes; when trade shows, consumer book fairs, and industry events will take place; and what titles are showing up on interesting and unusual bestseller lists around the country.

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Jenn Risko | 206-274-8144      John Mutter | 973-953-0343
info AT shelf-awareness.com