Shelf Awareness was born out of a need to provide a range of people in the industry--booksellers, librarians, book buyers at nontraditional stores, members of the media, marketers, salespeople, publishers and others--with essential information for their businesses, including news about titles coming out now, titles getting buzz in the media, authors on major shows, movie tie-ins, sleepers, news about the business, tips on how to sell, etc. We publish daily--first thing in the morning. Click here to sign up!

Quote of the Day

'Bringing the Human Element into Promotions' for Indies

"To us, great social media tells a good story. The goal is to reach your followers with organic content that means something to them, and we hope to do that by telling stories.... We're really passionate about bringing the human element into promotions. We envision doing something fairly similar to what Humans of New York does--taking a photo of the person and then telling a snippet of their story. We think that could be really powerful in putting a human face to these indie bookstores that are making such a difference in their communities."

Balzer & Bray/Harperteen: Penguin & Tiny Shrimp Don't Do Bedtime! by Cate Berry, illustrated by Charles Santoso

BookExpo: Make Your Bookstore Even More Successful!

Berkley Books: The Travelling Cat Chronicles by Hiro Arikawa, translated by Philip Gabriel

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