The planet is currently immersed in the soccer frenzy that is the FIFA Men's World Cup, in all its sporting glory and political murkiness. Pollster YouGov estimates that 42% of adults worldwide--about 2.6 billion people--will follow this year's tournament.
Even Monty Python legend John Cleese got some game time with an Instagram post: "Enjoying the World Cup so far? Here is one of my favorite football matches of all time, 'The Philosophers' Football Match.' EUREKA!!"
Indie booksellers are also playing the beautiful game in their bookish ways. The London Review Bookshop reenacted, sort of, "THE GOALIE'S ANXIETY AT THE PENALTY KICK (Peter Handke, 1970)," though I'm not sure it would have been author-approved.
Newtonville Books in Newton, Mass., is featuring a "Read the World (Cup!) together series," recommending titles relevant to the countries playing in each day's matches.
In Melbourne, Australia, Hill of Content FC issued a challenge to Real Paperback (Paperback Bookshop): "We have long enjoyed our quiet and friendly rivalry on the hill but in our heart of hearts we understand that it's time we take this rivalry to the pitch. We challenge you to a match." I haven't seen a reply yet.
Other indies coming off the bench to get in on the World Cup action include:
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| At Prologue Bookshop |
Prologue Bookshop, Columbus, Ohio: "The World Cup officially starts today across North America. Like literature, soccer connects people from all across the world. This year, the World Cup is getting local--Columbus is serving as base camp for the Ecuador national team!"
Groundwood Books, Toronto, Canada: "Welcome to Toronto #FIFAWorldCup! Learn how players, clubs, and organizations are taking action to reduce soccer's environment footprint in ONE GOAL by Heather Camlot and Drew Shannon! This book is a hopeful look for kids at how, by working together, we can all create a better future."
BookPeople, Austin, Tex.: "Wave your flag--IT'S WORLD CUP TIME! In celebration of the world converging in celebration across the United States, Mexico, and Canada, we've put together some of our favorite books about the beautiful game.... Drop a flag below of which team(s) you're rooting for this World Cup!
Wesleyan RJ Julia Bookstore, Middletown, Conn.: "It's time for the FIFA World Cup! Whether you call it 'soccer' or 'football,' everyone has a place here at the bookstore. Stop in and shop our selection of soccer books, gifts, and more!"
Arundel Books, Seattle, Wash.: "The World Cup is bringing the world to our doorstep today. We love watching the parade of fans, families, and visitors stream past the bookstore, filling the streets with excitement, color, and incredible energy."
Book Ferret, Winston-Salem, N.C.: "The beautiful game has officially taken over our shelves. Whether you're looking for World Cup history, soccer strategy, legendary players, or the story behind Messi's rise to greatness, we've got a book for every kind of fan."
Back Alley Books, Bournemouth, England: "It's the biggest celebration of the beautiful game. And comes around once every four years so it's important to enjoy it. Despite FIFA's attempts to ruin it! Over the next month we'll have a replica of the most beautiful trophy in football in the shop. Feel free to drop by and get a picture with it! Hope to see you there!"
Off the Beaten Path Bookstore, Steamboat Springs, Colo.: "World Cup fever is in full swing at the bookstore! From rooting for our chosen teams, to the lucky bookseller who got to see a game in person, to our Drinks of the Day, we're enjoying every bit of the rivalries and matchups. Don't forget, you can catch every match that's playing while we're open in the Used Book loft!"
Book Soup, Los Angeles, Calif.: "Los Angeles is honored to be one of the host cities for the World Cup and we are feeling the excitement even in our quiet little store! Our team put together a list of some of our favorite books about the elusive sport known as soccer and fútbol! Check 'em out."
Next Chapter Booksellers, Saint Paul, Minn.: "To quote Dani Rojas (from the hit show Ted Lasso), 'Fútbol is Life!' At least, it is during the World Cup. Whether you call it soccer or fútbol, stop in to the bookstore and get the winning goal of a great read!"
Dorothy Butler Books, Auckland, New Zealand: "The World Cup has begun and here at the bookshop we're taking it seriously!"
Noe Valley Books, San Francisco, Calif.: "Meet your reading GOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOALs [IYKYK} with these new releases. We're excited about the World Cup and we're NOT sorry about it."
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| At Roundabout Books |
Roundabout Books, Bend, Ore.: "Stop in to see our World Cup fever! Flags, books for kiddos and adults, squishy soccer balls, and a colorful display of Emiliano's coveted jerseys!"
The Maynooth Bookshop, Maynooth, Ireland: "We're having a ball here at the Maynooth Bookshop with World Cup fever! We have a cracking range of sports books for all sporting enthusiasts and fans! To make sure you're onside, come and take aim at our sports section today!"
This Is a Bookstore & Bookbug, Kalamazoo, Mich.: "alright futbol fans, jersey-wearing gets you 10% off any fantastic soccer book in-store. LET'S GO."
Here's to a very bookish 2026 World Cup. As Albert Camus, author and former goalie for the Racing Universitaire Algerios (RUA) junior team, once observed: "After many years in which the world has afforded me many experiences, what I know most surely in the long run about morality and obligations, I owe to football."