Mystic Box Bookshop Hosts Grand Opening in Huntington Beach, Calif.
Mystic Box Bookshop hosted a grand opening celebration last month at 221 N. Main Street, Suite E, in downtown Huntington Beach, Calif., with a ticketed book-signing event featuring authors Santana Knox and C.E. Ricci. "Thank you to everyone who came out to our grand opening! We couldn’t have asked for a better day," the bookstore posted on Instagram.
Noting that the Mystic Box "has been a well-known name in the adult romance book genre since launching in 2018," the Los Angeles Times reported that co-owners Kate and Phil Benito "have been known for a bimonthly subscription service.... There's a long waiting list for the service."
At the new bricks-and-mortar store's opening on June 14, "the line went around the corner, into the alley between Mystic Box and the International Surfing Museum," the L.A. Times noted.
Kate Benito said the company had outgrown its Los Alamitos warehouse before moving to Huntington Beach: "I figured the next step would be to have a brick-and-mortar presence for readers to come to. People are so connected to their phones, and some people want to disconnect. It's weird. Authors are seeing more sales on their paperbacks, because it allows people to have that down time without technology. The new breed of readers is looking for a more tangible format."