2012 Trade Sales: E-Books Sales Up but Rate of Growth Slows
In 2012, trade book sales rose 6.9%, to $15.049 billion, and e-book sales continued to grow, although the rate of growth slowed, according to Bookstats, a survey conducted by the Book Industry Study Group and the Association of American Publishers that includes data from nearly 2,000 publishers.
After several years of triple-digit growth, e-book sales grew 43% in 2012, representing 457 million e-books compared to 557 million hardcovers, and e-books now account for about 20% of publishers' revenues, up from 15% in 2011. The strongest segment of the e-book market remained adult fiction, boosted by erotica, with sales up 42%. Nonfiction e-book sales rose 22% while children's/YA rose 117%. The audiobook format, sparked by mobile device sales and downloadable content, also remains solid.
Hardcover and paperback sales were essentially flat while mass market sales fell. In the first full year following the collapse of Borders, publishers' sales to bricks-and-mortar retailers dropped 7%, to $7.5 billion. By contrast, sales to online retailers rose 21%, to $6.9 billion.
"The numbers reflected a publishing industry where more books are available in more formats than ever before, and where consumers' preferences continue to shift," the New York Times wrote.
USA Today noted the e-book numbers showed "enough of a difference in the annual growth rate to have publishers talking about an e-book 'slowdown,' even as digital books remain the fastest-growing part of the market."
The "slowdown reflects a marketplace that is maturing with multiple formats--digital and print," said Michael Pietsch, CEO of the Hachette Book Group. "In all the talk about e-books, we often lose track of the fact that more than three out of four books sold in the U.S. are still printed ones."
Barnes & Noble CEO William Lynch added: "Consumers have settled into their book formats of choice. Physical book sales will have a longer tail than previously anticipated."







"Ho hum. Another launch of another Dan Brown book," joked Today host Matt Lauer as he came out on stage at Lincoln Center's Avery Fisher Hall in Manhattan to introduce "A Night with Dan Brown," during which the mega-bestselling author actually had not all that much to say about his latest novel, Inferno (Doubleday), which went on sale Tuesday. Instead, Brown spoke at length about the tension between science and religion in his work, connecting it to his life story. "I grew up the child of a church organist and a math teacher," he explained, introducing his parents, who were sitting near the front of the theater. "I was pretty much confused from day one." Brown pulled out personalized license plates for both parents' cars--KYRIE for his "Church Lady" mom, METRIC for his rationalist dad--as his childhood became the backdrop for the question, "How do we become modern, science-minded people without losing our faith?"
Brown had also commented that this event was the first time that he'd launched one of his novels at a location other than his local bookshop, Water Street Bookstore in Exeter, N.H., which had been supporting his work even before he was famous. (They were still a part of the evening, though; Brown's talk was being livestreamed at the shop.) Afterward, as the audience made their way out, Doubleday had stacks of Inferno ready to hand out. --
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