#CiderMonday: 'Swing By Your Friendly Neighborhood Bookstore for Something Sweeter'
Cider Monday celebrations, held yesterday nationwide, have become more of a complement to indie booksellers' evolving online sales prowess than counter-programming to Cyber Monday's craziness, which had been the initiative's original intent. Willard Williams, who launched Cider Monday in 2013, was co-founder of the Toadstool Bookshops, with stores in Keene and Peterborough (now under new ownership) and the renamed Balin Books in Nashua.
The American Independent Business Alliance highlighted "Why Cider Monday Matters," noting: "Remember, every purchase--and click--counts. Please think before you click this Cider Monday and every day!"
Many indie bookstores across the U.S. were raising a glass of cider to toast the day, including:
Balin Books, Nashua, N.H.: "Skip Cyber Monday--Come Celebrate Cider Monday! Instead of feeding the big online giants this Monday, swing by your friendly neighborhood bookstore for something sweeter: a free cup of delicious cider and a moment to slow down, reflect, and be thankful for all those who have deliberately chosen to keep some or all of their business local. Learn more about Cider Monday here."
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| At City Lights Bookstore, Sylva, N.C. | |
City Lights Bookstore, Sylva, N.C.: "Come see us to celebrate Cider Monday! Enjoy a 15% discount, warm cider, and cookies while you explore our bookshelves or cuddle with Cedric."
Out West Books, Grand Junction, Colo.: "Sip on hot apple cider while you shop our hardbacks at 20% off! What could be better than being in a cozy bookstore on Cyber Monday?"
Harvey's Tales, Geneva, Ill.: "Step away from the screen, step into a real bookstore and enjoy a free 8oz cup of hot cider while you browse our shelves and gift options. Since it is 'Cyber Monday,' the first 3 people who go on line to Libro.fm (after we open at 11:00 am Monday) and either start a new membership, or renew their existing membership, and select Harvey's Tales as their bookstore, will get 2 audiobook credits courtesy of Harvey's Tales and Libro.fm. Audio books are great while shopping, baking or wrapping presents!"
Gibson's Bookstore, Concord, N.H.: "Happy Cider Monday! Your reward for choosing to shop local is a free hot cider in @gibsonscafenh! We appreciate you!"
The Book Tavern, Augusta, Ga.: "It's cozy pajama day here at the store, enjoy an unwinding experience with Hot cider + baked goods. A live local artist pop-up with Kenneth James Benson Illustration, Foltz Studio & Jay Jacobs. Dog Man & Kitty Corn paper crafts for the kiddos."
Queen Anne Book Company, Seattle, Wash.: "Join us on Cider Monday... as an anti-dote to Cyber Monday. Drop by our store for free hot cider and cookies and old fashioned neighborhood shopping."
South Main Book Co., Salisbury, N.C.: "Stay offline and keep shopping local tomorrow? We'll have cider and Dewey's cookies in the shop, plus the book cart outside, for as long as these freebies last! Thank you for all your support this weekend--we can already tell this has the makings of a fantastic holiday season for book lovers in Salisbury!"
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| At Titcomb's Bookshop | |
Titcomb's Bookshop, East Sandwich, Mass.: "Happy Cider Monday! Kick off December by enjoying a hot cup of apple cider and a cookie before browsing the shelves today."
Nooks Gallery & Book Shop, Lancaster, Pa.: "Two GOOD THINGS for your Monday: We've got HOT APPLE CIDER at the shop for #CiderMonday (until we run out) to warm you while you browse in person. AND our food drive for @cwslancaster is GOING STRONG."
Purple Couch Bookshop, North Andover, Mass.: "[U]nplug from Cyber Monday, and join us for a CIDER Monday VIP Shopping Event. Your $25 ticket will get you admission to the after-hours event, a limited edition reusable tote, a hard cider from Saltbox Cider, and 15% off all purchases during the event. Grab your ticket at the link in our bio or the events page of our website.... We are looking forward to a cozy, fun evening with so many of our favorite people and our new friends at @saltboxcider!"
Wheatberry Books, Chillicothe, Ohio: "Cyber Monday? Never heard of her. Around here, we celebrate Cider Monday. Stop by for a free cup of Hirsch's apple cider while supplies last!"
Roundabout Books & Cafe, Bend, Ore.: "Rather than Cyber Monday, please visit our store for a delicious cup of hot spiced cider. And shop online at roundaboutbookshop.com for 10% off your purchase of $50+ with the code CIDER25."










Located at 112 N. Liberty St., the Littlest Library sells a wide range of romance titles in both Spanish and English. The bookstore also features an event space where owner America Fontenot plans to host book clubs and private events. When it's not in use for events, the space will offer open seating for customers, and there will be a coffee station available for patrons.


Congratulations to
"People who get 

Tracy Sierra (